How this works
Affiliate suits businesses with a clear transaction and a margin that can carry a commission. Travel, ecommerce and lead generation all qualify.
The two ways it goes wrong are both preventable: paying commission on sales you would have made anyway, and recruiting partners who add volume but not incremental revenue.
Scope
What is included
Programme design
Commission structure, cookie window, category exclusions and the terms that protect your brand and your margin.
Network or in-house setup
Whether to run on an existing network or your own tracking, decided on your volume and category.
Partner recruitment
Content publishers, coupon and cashback sites, comparison sites and niche communities relevant to your category.
Tracking and validation
Postbacks, deduplication against other channels, and rules for what counts as an affiliate sale.
Fraud and compliance
Monitoring for brand bidding breaches, cookie stuffing and coupon leakage.
Payout management
Approval workflows, reconciliation and partner communication.
Where we do this
Storefronts
Faceted search and filtering, product grids carrying offers and ratings, variant and stock logic, and a cart that survives the journey to payment.
What we report on
The numbers we are judged on.
Incremental revenue
Sales you would not otherwise have made.
A controlled cost of sale
Commission set against your real margin.
A recruited partner base
An asset that compounds over time.
Questions
Before you enquire
Is affiliate right for a service business?
Sometimes, on a cost-per-qualified-lead basis. It works best where the transaction is online and measurable.
How do we stop paying for sales we would have got anyway?
Deduplication rules, category exclusions and brand-bidding restrictions written into the terms from day one.
How long before it produces volume?
Three to six months. Recruiting and activating good partners is slow work; the payoff is that it keeps compounding.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.