Search & AI visibility
ChatGPT Ads
Advertising inside AI assistants is early. We treat it as a test budget with its own tracking, not as a line item quietly buried in your search spend.
How this works
New channels attract two bad responses: ignoring them until they are expensive, or pouring budget in because they are novel. Neither is a strategy.
We run assistant advertising as a ring-fenced experiment with a defined budget, its own conversion tracking and a clear decision point — scale, hold or stop.
Scope
What is included
Eligibility and setup
Account access, billing, policy review and creative specification for the placement formats available.
Creative built for conversation
Assistant placements sit inside an answer. The creative has to read as useful rather than as an interruption.
Isolated tracking
Separate UTM structure and GA4 configuration so this channel's performance is never confused with search.
Test design
A defined budget, a hypothesis and a decision date agreed before spend starts.
Comparative reporting
Cost per result benchmarked honestly against your existing channels.
A recommendation you can act on
Including ‘not yet worth it’, if that is what the data says.
Where we do this
Booking platforms
Search and availability, pricing and mark-up rules, supplier and payment integrations, and B2B agent panels with wallets and credit limits.
What we report on
The numbers we are judged on.
A real answer on the channel
Evidence instead of opinion, for a contained cost.
No budget leakage
Ring-fenced spend that cannot quietly grow.
Early-mover position
If it works for your category, you know first.
Questions
Before you enquire
Is this available in India and the UAE?
Availability, formats and eligibility change frequently and vary by market. We confirm current availability for your category before proposing any budget.
How much should we test with?
Enough for a readable signal and small enough that a null result does not hurt. We size it against your existing cost per acquisition.
What if it does not work?
Then we tell you and you stop. A cheap negative answer is a good outcome for a channel this new.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.