How this works
The first two seconds decide everything. Most brand Reels spend those two seconds on a logo animation and lose the viewer before the message starts.
We produce in batches — a shoot day yields a month of content — and we write the hook before anything else.
Scope
What is included
Concepting and scripting
Hook-first scripts built around a single idea per video, mapped to a monthly content theme.
Batch production
One shoot day producing eight to twelve Reels, which is what makes the volume affordable.
Editing and subtitling
Fast cuts, burned-in captions, trending audio where it fits the brand rather than because it is trending.
Platform delivery
Correct aspect ratios and safe zones for Reels, Shorts and TikTok, plus a paid-ready cut without platform-specific elements.
Creator and UGC coordination
Where a face works better than a brand voice.
Performance feedback
Retention curves reviewed, so the next batch is informed by the last.
Where we do this
Ordering platforms
Menu and catalogue management, add-to-cart and a checkout built for a phone on mobile data, delivery fees and taxes handled properly.
What we report on
The numbers we are judged on.
Three-second retention
The metric that predicts everything downstream.
Cost per view and per lead
Where Reels are running as paid media.
A refillable content library
Enough volume to keep testing.
Questions
Before you enquire
How many Reels a month do we need?
Eight to twelve for organic momentum. Fewer works if each one is being amplified with media.
Do you use our team or provide talent?
Either. Founder-led content usually outperforms hired talent, so we will push for your team on camera if you are willing.
Can these be used as ads?
Yes — we deliver a paid-ready cut without platform stickers or licensed audio that would block promotion.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.