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Web & app development
Website development
Sites built by people who then have to market them. That changes what gets prioritised: speed, structure and conversion, not just how it looks in the mockup.
How this works
We build two kinds of site. Static sites for brands that need presence and search visibility without a database behind every page — fast, secure, cheap to host. Dynamic sites when content changes daily and non-technical staff need to own it.
Either way, SEO structure and analytics go in during the build rather than being retrofitted afterwards, which is when they get expensive.
Scope
What is included
Discovery and structure
Sitemap and URL architecture designed around the terms you need to rank for.
Static site development
Hand-built, fast-loading marketing sites and landing pages that score well on Core Web Vitals from day one.
Dynamic site development
CMS, user accounts, forms, search and role-based admin so your team can publish without a developer.
Design
Interface design that carries your brand rather than a template with your logo dropped in.
SEO and analytics built in
Schema, meta structure, sitemaps and GA4 configured during the build.
Handover and support
Documentation, training and an optional support retainer. Code and hosting stay in your name.
Where we do this
Storefronts
Faceted search and filtering, product grids carrying offers and ratings, variant and stock logic, and a cart that survives the journey to payment.
What we report on
The numbers we are judged on.
Core Web Vitals passing
Speed affects both rankings and paid conversion rate.
Conversion rate
Measured before and after, honestly.
A site your team can run
Without a support ticket for every text change.
Questions
Before you enquire
WordPress or custom?
Depends on who maintains it. WordPress suits content-heavy sites with a non-technical team. Custom suits platforms with real business logic. We will recommend against custom when it would only add cost.
How long does a site take?
A static marketing site: three to five weeks. A dynamic site with a CMS: six to twelve, depending on scope.
Do we own the code?
Yes. Repository, hosting and domain in your name from day one.
Related services
Tell us the number you need to move.
Send us your site and your current spend. We will come back with what we would change first, and what it would take. No cost, no pitch deck.